A BIT ABOUT AMIE...

I live in Norfolk with my husband, Stuart, and our two little girls, Ella and Phoebe.

I create bespoke wedding signage and finishing touches designed completely with the couple and their wedding scheme in mind. Every piece is hand made and hand written, so completely unique - like my couples!


WHERE DID THE BUSINESS NAME COME FROM?

When I was younger, I started collecting all sorts of little moments from special occasions in a memory box. I would always say they were 'For Keeps', and what is more for keeps than a new husband or wife?!


WHAT IS YOUR FAVOURITE BIT ABOUT WORKING IN THE WEDDING INDUSTRY?

Every couple is so different and every wedding so personal. I thrive on the challenges that come with that, as well as all of the ideas that couples come to me and trust me with.

I get to work so closely with the couples, throwing ideas, sketches and photos back and forth, making their dream wedding a reality - what is not to love?


WHAT IS YOU MOST POPULAR RANGE AND WHY DO YOU THINK THAT IS?

My acrylic range is extremely popular due to its versatility and endless possibilities, designs and colours that can be used to create personalised pieces.

It compliments so many other gorgeous weddings trends and is great to work with too.

I can also personalise couples own items, mirrors for example, so although not one of my ranges, it is something I offer which is also very popular.


WHERE DO YOU GET YOUR INSPIRATION FROM?

My couples! There will often be a little something that a bride or groom mentions that will trigger an idea for a design or even a new product.


WHY DO YOU LOVE TO CREATE?

I have always been a creative person and being able to turn that into something that makes others happy is a wonderful thing.


WHAT ONE PIECE OF ADVICE WOULD YOU GIVE TO A NEWLY ENGAGED COUPLE?

Share as many of your dreams and ideas with your suppliers as you can, giving them the information they need to make those dreams a reality.